Notes
Written by the people doing the work. Method rather than commentary.
Point of view · 12 October 2026
AI is compressing the layers between strategy, design and execution. The work concentrates on the people who decide what is worth making and the people who make it.
Point of view · 12 October 2026
Measuring marketing means connecting a dollar of spend to a dollar of revenue through every step in between. As tracking is restricted, the platforms are left holding the only complete chain, and they report on their own results.
Method · 7 August 2026
A holdout score tells you a model is consistent with its own test data. It tells you nothing about whether the model beats the spreadsheet it was built to replace.
AI systems · 7 August 2026
Getting a model to write a decent client update is now the easy part of the job. The hard part is the two minutes a human spends approving it, and the thing that governs those two minutes is the clock.
Architecture · 7 August 2026
The numbers everyone trusts often sit behind a desktop add-in, a portal with an export button, or a licence the client has not bought. That should change the architecture. It should not stop the build.