Artist Partners is an Australian data and AI engineering firm. We design and build the systems that make data useful — platforms, models, semantic layers and the software on top of them — working inside our clients’ teams.

Where our team has worked

Capral
Dexus
Telstra
Westpac
Suncorp
Bunnings
Foxtel
Australia Post
Melbourne Airport
Sydney Theatre Company

What we do

We design the system. Then we build it.

Four capabilities, drawn from what we have shipped.

01

Data platforms
and engineering

Reproducible from source, not assembled by hand.

Databricks and Unity Catalog. Medallion architectures. Ingestion from the systems that run a business — SAP, plant MES, CRM, ad platforms. Terraform, OIDC and CI/CD, so the platform is reproducible.

02

Applied machine
learning

Measured against the method it replaces.

We establish the baseline first, then build against it. On a recent manufacturing engagement we replicated the existing rule-based estimate across historical orders before training anything, so the comparison held.

03

Semantic layers
and measurement

So the business can ask its own questions.

Connecting activity to outcome across dozens of systems, then modelling it so someone who does not write SQL can ask a question in English and get a reliable answer.

04

Product
engineering

Software we design, build and run.

Multi-tenant platforms, conversational interfaces, agentic workflows. We built ANAMA and we operate it.

How we work

Our engineers work inside your team.

We work on site.

Our people join your standups, your repositories and, when it matters, your factory floor. On a recent engagement we spent time on the floor at three plants in three states before designing a single feature.

We are a team of builders.

Our deliverables are repositories, pipelines, models and running software. We write a document when a document is the clearest way to explain something.

Senior people do the work.

The people who scope your engagement are the people who write the code. Anson MacDonald, our CTO, is completing a PhD in statistics at UNSW. Sarthak Das, our Head of AI, holds two AI-related patents.

We build capability as we go.

We work inside your platform and your repositories, using patterns your team can extend. On a recent engagement the SAP extraction pattern was designed for reuse across the client’s wider Databricks programme.

We agree what success means up front.

Every phase is gated, and the first one is free. Before a build starts we agree the evaluation dataset, the baseline calculation and the success threshold in writing.

Notes

How we build, and why we
build it that way.

Written by the people doing the work. All notes.

Marketing measurement needs a spine

Measurement · 8 August 2026

Connecting spend to revenue means an unbroken chain of joins. Where it breaks you get a number nobody can act on.

Measure the incumbent before you train anything

Method · 7 August 2026

A holdout score says a model agrees with its own test data. It says nothing about whether it beats the spreadsheet it was built to replace.

The approval gate is the product

AI systems · 7 August 2026

Getting a model to write a decent client update is the easy part. The hard part is the two minutes a human spends approving it, and the clock governs those.

When you cannot call the real data source

Architecture · 7 August 2026

The numbers everyone trusts often sit behind a desktop add-in or a licence nobody bought. That should change the architecture. It should not stop the build.

Partners

We partner where it changes what we can build.

Databricks
Anthropic
Microsoft
Adobe
Melbourne Sydney Brisbane [email protected]